About This Tool

Most home service business owners have never been through a sale process before. When they finally decide to sell (often after decades of building), they walk in blind. Buyers and PE firms have seen hundreds of deals. The seller has seen one.

This tool was built as a companion to the book: a way to put the same analytical lens a buyer uses directly into your hands. Free, fast, and brutally honest.

Whether you're actively selling, preparing for a sale in the next year or two, or just want to understand the value of what you've built, this assessment will show you where you stand and what to do about it.